Adrian's Portfolio

vineri, 21 septembrie 2012

Mila 23 - Comics Novel (scenariu si texte)

Desen si culoare: Alex Talamba (Tamba)

This comics novel was done for Rowmania, in order to promote their programs and festival.

joi, 20 septembrie 2012

Honda CBR1000 Fireblade

Print ad for the new Honda CBR Fireblade, the fastest motorbike.

Copy:
They are calling him Amacui-Xolotl, which means The-One-Who-Brings-The-Thunder, or Huixtocihuatl, that is to say The-Wind-That-Flies-Over-The-Prairie, or just Quetzalpetlatl, The-Fire-Feathered-Serpent. They say that neither the paleface nor the sons of Quetzalcoatl have seen such a creature before.

So fast that nobody saw it. Honda CBR Fireblade.

Note: the copy is written in the manner of the old travels' diaries (i.e. the diary of Hernan Cortez, the conqueror of Mexico).

Copy (haiku parody):
Fly or downfall,
Ghost or beast?
Rumble, billow.

So fast that nobody saw it. Honda CBR Fireblade.

Copy:
There is a creature some travelers are talking about. Like the Psalms' Leviathan, it has different descriptions: some say it's like the dragons that live in the mountains, others depict it as the Phoenix from the Orient and others witness that it roars like the lions. But all agree that this beast is so fast that can be only a ghost.

So fast that nobody saw it. Honda CBR Fireblade.

The writing manner (lost in translation) is similar to the style of the Middle Age books.

Credits:
Andrei Cohn - art direction
Florin Ghergu - illustration

miercuri, 19 septembrie 2012

Orange Christmas offer - TVC and print

Translation:
"Dear Santa, please come this year too and bring... a sea to daddy, a truck full of candies to mom, an expedition to the North Pole to Alex, a bench mate to Mr. Petrescu from our street, Ana back to Marius, a boyfriend to Ioana from the second floor, an owner to Rex (dog name), peace to Gabi and... a little sister to me."
Annr: "You have an entire world to communicate with. That's why at Orange we bring you the offer (details)."

Apa Nova "For Bucharest" TVC

Apa Nova is the provider of water services in the city of Bucharest, a
company part of Veolia Group France.
This campaign is part of the CSR effort of the company, being the 1st sequence of the 2 years campaign “AN for Bucharest”. In order for Apa Nova CSR projects for Bucharest to have value in the eyes of the community, we had to remember the people of Bucharest the value of their city and why it’s worth protecting, renovating and making it more beautiful.
The message:
Any of us has her/his own Bucharest. The city is so personal and unique to each of us.
Executions: we identify famous (or not) places in Bucharest with unique and very personal memories.

Headline of the campaign: My city, my story. That's why we love Bucharest.

Credits:
Cosmin Ezaru, Bogdana Poptomas - art direction
Maria Ionescu - fellow copywriter
Oliver Kapusta - Creative Director

Apa Nova "For Bucharest" print ads

Print – Capsa Brewery
The sign says “First beer with Dad” (instead of the brewery's name).

Print – Street sign

The sign says “Where I kissed Mimi St.”

Print – University of Bucharest

The front panel writes “The place where I spend my youth”.

Credits:

Carioca - photo & postproduction

Cosmin Ezaru - art direction

Bogdana Poptomas - art direction
Oliver Kapusta - Creative Director

Apa Nova "For Bucharest" campaign - outdoor

Outdoor – Best mom lives here.

Outdoor - I had a hell of a party here.

Outdoor - I used to play football with pals here.

Outdoor - I broke up with Tudor here.

Credits:

Cosmin Ezaru - art direction
Bogdana Poptomas - art direction
Oliver Kapusta - Creative Director

Apa Nova "For Bucharest" campaign innovative media

Street plate: Where I ran after Anna St.

Street plate: Where I used to play football with pals St.

Street plate: My St.

Street plate: Where I crashed my dad's car St.

Street plate: Where my grandma lives St.

Street plate: Where I kissed Mimi St.

Street sign: the park when I get out with my dog Bruno.

pub & restaurant toilets:
Women’s mirror:
Here I forgot everything my mom told me.

pub & restaurant toilets:
Men’s wall:
Here I made Nicoleta scream with pleasure.

Credits:

Bogdana Poptomas - art direction

Cosmin Ezaru - art direction
Oliver Kapusta - Creative Director

Concordia

Concept: The homeless kids are usually regarded as motives for the audience's humanitarian warm feelings, especially in the social campaigns. We tried to do for Concordia something different - we focused on these kids themselves and we tried to propose a new point of view on this matter. For Concordia, these kids are not just some poor helpless human beings but rather real heroes in their fierce battle for survival. Because this is their childhood - a fierce battle against poverty, hunger and lack of chances, a cruel survival of the fittest. Concordia respects these unkown heroes of the streets and fights to offer them a better childhood and a better future.

Credits:

Carioca - photo & postproduction

Cosmin Ezaru - art direction

Oliver Kapusta - Creative Director

Orange Monthly Offer TVC

Translation:

What is the time's unit of measure?
Quest...
...And finding.
Attempt...
...And succeeding.
Sadness...
...And joy.
Words...
...And silence.
Measure the time how you want to, for at Orange you can stop it whenever you want. You have 30 minutes for free at every prepaid 3 minutes... and so on...

Skoda Octavia Tour Last Edition - print

Headline: It's hard for us to tear apart with Skoda Octavia Tour.

Skoda Octavia Tour Last Edition TVC - "The Reluctant Dealer"

Translation:

The Client: “There is a long time since I want an Octavia... a car you can trust...”
The Dealer: “Still... is not too big for you?”
The Client: “Oh, no, it’s just perfect... as I have two kids...”
The Dealer: “I understand... still, it’s not too small, then? We have something else bigger...”
The Client: “No, thanks, it’s just what I need... Moreover, this offer...”
The Dealer: “Oh, but we have special offers for other cars as well... Come and see...”
The Client: “I don’t need to see anything, this is what I want... and need... A trustful... powerful car...”
The Dealer: “I understand! You want something powerful! What about a tractor... or a locomotive?”

MVO: It’s hard for us to tear apart with Octavia! Especially now, at the last edition.

Orange TVC Monthly Offer

Translation: about dreams/ and weather / about the future / and happenings from no. 14 tram / about doubts / and love / about achievments / and neighbours.
VO: You have a lot to tell to your friends. That's why you have the offer (details) at Orange.

Orange Christmas Offer - outdoor

Orange – Christmas monthly offer outdoor Concept: Communication is about to give and to get, just like Christmas. We made billboards adapted for different locations.

This one is a billboard placed on a bus station. Copy: “For those who wait for the bus. Communicate more. 50% discount on network calls until December 31.”

This one is a billboard placed on a street. Copy: “For those who pass on this street. Communicate more. 50% discount on network calls until December 31.”

This one is a billboard placed at the Bucharest city limits. Copy: “For those who leave the city. Communicate more. 50% rebate on network calls until December 31.”

Credits: Mihai Popa (www.psalmplasma.com) - art direction & illustration

Unita Car Insurance TVC

Unita offer: make the car insurance at Unita and you can win a brand new VW Passat.
Translation:
VO: Please forgive me. I don't want to hurt you but... I have somebody else. You were next to me for so long and I still care about you but we have to break up.
Annr: Make the car insurance at Unita and you can win a brand new VW Passat.

Orange TVC Value Bundle

VO: "Express yourself as you feel it. With Value Bundle from Orange you can use your subscription's ammount as you want it."

Orange TVC - "Wishes"

"With Orange you get what you want, when you want it".
Orange - "Wishes". Orange is people shaped. In 2004 Orange established a 'rational' brand attribute - Orange is flexible and innovates to your benefit. In 2005 Orange moved towards establishing credibility to take the next step and create a more 'relationship' message, 'with Orange you get what you want, when you want it'.