Concept: The homeless kids are usually regarded as motives for the audience's humanitarian warm feelings, especially in the social campaigns. We tried to do for Concordia something different - we focused on these kids themselves and we tried to propose a new point of view on this matter. For Concordia, these kids are not just some poor helpless human beings but rather real heroes in their fierce battle for survival. Because this is their childhood - a fierce battle against poverty, hunger and lack of chances, a cruel survival of the fittest. Concordia respects these unkown heroes of the streets and fights to offer them a better childhood and a better future.Credits:
Carioca - photo & postproduction
Cosmin Ezaru - art direction
Oliver Kapusta - Creative Director
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