joi, 20 septembrie 2012

Honda CBR1000 Fireblade

Print ad for the new Honda CBR Fireblade, the fastest motorbike.


Copy:
They are calling him Amacui-Xolotl, which means The-One-Who-Brings-The-Thunder, or Huixtocihuatl, that is to say The-Wind-That-Flies-Over-The-Prairie, or just Quetzalpetlatl, The-Fire-Feathered-Serpent. They say that neither the paleface nor the sons of Quetzalcoatl have seen such a creature before.

So fast that nobody saw it. Honda CBR Fireblade.

Note: the copy is written in the manner of the old travels' diaries (i.e. the diary of Hernan Cortez, the conqueror of Mexico).



Copy (haiku parody):
Fly or downfall,
Ghost or beast?
Rumble, billow.

So fast that nobody saw it. Honda CBR Fireblade.


Copy:
There is a creature some travelers are talking about. Like the Psalms' Leviathan, it has different descriptions: some say it's like the dragons that live in the mountains, others depict it as the Phoenix from the Orient and others witness that it roars like the lions. But all agree that this beast is so fast that can be only a ghost.

So fast that nobody saw it. Honda CBR Fireblade.

The writing manner (lost in translation) is similar to the style of the Middle Age books.


Credits:
Andrei Cohn - art direction
Florin Ghergu - illustration

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