Apa Nova is the provider of water services in the city of Bucharest, a
company part of Veolia Group France.
This campaign is part of the CSR effort of the company, being the 1st sequence of the 2 years campaign “AN for Bucharest”. In order for Apa Nova CSR projects for Bucharest to have value in the eyes of the community, we had to remember the people of Bucharest the value of their city and why it’s worth protecting, renovating and making it more beautiful.
The message:
Any of us has her/his own Bucharest. The city is so personal and unique to each of us.
Executions: we identify famous (or not) places in Bucharest with unique and very personal memories.
Headline of the campaign: My city, my story. That's why we love Bucharest.
Credits:Cosmin Ezaru, Bogdana Poptomas - art direction
Maria Ionescu - fellow copywriter
Oliver Kapusta - Creative Director
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