Mila 23 - Comics Novel (scenariu si texte)

Desen si culoare: Alex Talamba (Tamba)

This comics novel was done for Rowmania, in order to promote their programs and festival.

Honda CBR1000 Fireblade

Print ad for the new Honda CBR Fireblade, the fastest motorbike.


Copy:
They are calling him Amacui-Xolotl, which means The-One-Who-Brings-The-Thunder, or Huixtocihuatl, that is to say The-Wind-That-Flies-Over-The-Prairie, or just Quetzalpetlatl, The-Fire-Feathered-Serpent. They say that neither the paleface nor the sons of Quetzalcoatl have seen such a creature before.

So fast that nobody saw it. Honda CBR Fireblade.

Note: the copy is written in the manner of the old travels' diaries (i.e. the diary of Hernan Cortez, the conqueror of Mexico).



Copy (haiku parody):
Fly or downfall,
Ghost or beast?
Rumble, billow.

So fast that nobody saw it. Honda CBR Fireblade.


Copy:
There is a creature some travelers are talking about. Like the Psalms' Leviathan, it has different descriptions: some say it's like the dragons that live in the mountains, others depict it as the Phoenix from the Orient and others witness that it roars like the lions. But all agree that this beast is so fast that can be only a ghost.

So fast that nobody saw it. Honda CBR Fireblade.

The writing manner (lost in translation) is similar to the style of the Middle Age books.


Credits:
Andrei Cohn - art direction
Florin Ghergu - illustration

Orange Christmas offer - TVC and print

Translation:
"Dear Santa, please come this year too and bring... a sea to daddy, a truck full of candies to mom, an expedition to the North Pole to Alex, a bench mate to Mr. Petrescu from our street, Ana back to Marius, a boyfriend to Ioana from the second floor, an owner to Rex (dog name), peace to Gabi and... a little sister to me."
Annr: "You have an entire world to communicate with. That's why at Orange we bring you the offer (details)."

Apa Nova "For Bucharest" TVC

Apa Nova is the provider of water services in the city of Bucharest, a
company part of Veolia Group France.
This campaign is part of the CSR effort of the company, being the 1st sequence of the 2 years campaign “AN for Bucharest”. In order for Apa Nova CSR projects for Bucharest to have value in the eyes of the community, we had to remember the people of Bucharest the value of their city and why it’s worth protecting, renovating and making it more beautiful.
The message:
Any of us has her/his own Bucharest. The city is so personal and unique to each of us.
Executions: we identify famous (or not) places in Bucharest with unique and very personal memories.

Headline of the campaign: My city, my story. That's why we love Bucharest.

Credits:
Cosmin Ezaru, Bogdana Poptomas - art direction
Maria Ionescu - fellow copywriter
Oliver Kapusta - Creative Director

Apa Nova "For Bucharest" print ads

Print – Capsa Brewery
The sign says “First beer with Dad” (instead of the brewery's name).

Print – Street sign

The sign says “Where I kissed Mimi St.”

Print – University of Bucharest

The front panel writes “The place where I spend my youth”.

Credits:

Carioca - photo & postproduction

Cosmin Ezaru - art direction

Bogdana Poptomas - art direction
Oliver Kapusta - Creative Director

Apa Nova "For Bucharest" campaign - outdoor

Outdoor – Best mom lives here.

Outdoor - I had a hell of a party here.

Outdoor - I used to play football with pals here.

Outdoor - I broke up with Tudor here.

Credits:

Cosmin Ezaru - art direction
Bogdana Poptomas - art direction
Oliver Kapusta - Creative Director

Apa Nova "For Bucharest" campaign innovative media

Street plate: Where I ran after Anna St.

Street plate: Where I used to play football with pals St.

Street plate: My St.

Street plate: Where I crashed my dad's car St.

Street plate: Where my grandma lives St.

Street plate: Where I kissed Mimi St.

Street sign: the park when I get out with my dog Bruno.

pub & restaurant toilets:
Women’s mirror:
Here I forgot everything my mom told me.

pub & restaurant toilets:
Men’s wall:
Here I made Nicoleta scream with pleasure.

Credits:

Bogdana Poptomas - art direction

Cosmin Ezaru - art direction
Oliver Kapusta - Creative Director

Concordia

Concept: The homeless kids are usually regarded as motives for the audience's humanitarian warm feelings, especially in the social campaigns. We tried to do for Concordia something different - we focused on these kids themselves and we tried to propose a new point of view on this matter. For Concordia, these kids are not just some poor helpless human beings but rather real heroes in their fierce battle for survival. Because this is their childhood - a fierce battle against poverty, hunger and lack of chances, a cruel survival of the fittest. Concordia respects these unkown heroes of the streets and fights to offer them a better childhood and a better future.

Credits:

Carioca - photo & postproduction

Cosmin Ezaru - art direction

Oliver Kapusta - Creative Director

Orange Monthly Offer TVC

Translation:

What is the time's unit of measure?
Quest...
...And finding.
Attempt...
...And succeeding.
Sadness...
...And joy.
Words...
...And silence.
Measure the time how you want to, for at Orange you can stop it whenever you want. You have 30 minutes for free at every prepaid 3 minutes... and so on...

Skoda Octavia Tour Last Edition - print

Headline: It's hard for us to tear apart with Skoda Octavia Tour.

Skoda Octavia Tour Last Edition TVC - "The Reluctant Dealer"

Translation:

The Client: “There is a long time since I want an Octavia... a car you can trust...”
The Dealer: “Still... is not too big for you?”
The Client: “Oh, no, it’s just perfect... as I have two kids...”
The Dealer: “I understand... still, it’s not too small, then? We have something else bigger...”
The Client: “No, thanks, it’s just what I need... Moreover, this offer...”
The Dealer: “Oh, but we have special offers for other cars as well... Come and see...”
The Client: “I don’t need to see anything, this is what I want... and need... A trustful... powerful car...”
The Dealer: “I understand! You want something powerful! What about a tractor... or a locomotive?”

MVO: It’s hard for us to tear apart with Octavia! Especially now, at the last edition.

Orange TVC Monthly Offer

Translation: about dreams/ and weather / about the future / and happenings from no. 14 tram / about doubts / and love / about achievments / and neighbours.
VO: You have a lot to tell to your friends. That's why you have the offer (details) at Orange.

Orange Christmas Offer - outdoor

Orange – Christmas monthly offer outdoor Concept: Communication is about to give and to get, just like Christmas. We made billboards adapted for different locations.

This one is a billboard placed on a bus station. Copy: “For those who wait for the bus. Communicate more. 50% discount on network calls until December 31.”

This one is a billboard placed on a street. Copy: “For those who pass on this street. Communicate more. 50% discount on network calls until December 31.”

This one is a billboard placed at the Bucharest city limits. Copy: “For those who leave the city. Communicate more. 50% rebate on network calls until December 31.”

Credits: Mihai Popa (www.psalmplasma.com) - art direction & illustration

Unita Car Insurance TVC

Unita offer: make the car insurance at Unita and you can win a brand new VW Passat.
Translation:
VO: Please forgive me. I don't want to hurt you but... I have somebody else. You were next to me for so long and I still care about you but we have to break up.
Annr: Make the car insurance at Unita and you can win a brand new VW Passat.

Orange TVC Value Bundle

VO: "Express yourself as you feel it. With Value Bundle from Orange you can use your subscription's ammount as you want it."

Orange TVC - "Wishes"

"With Orange you get what you want, when you want it".
Orange - "Wishes". Orange is people shaped. In 2004 Orange established a 'rational' brand attribute - Orange is flexible and innovates to your benefit. In 2005 Orange moved towards establishing credibility to take the next step and create a more 'relationship' message, 'with Orange you get what you want, when you want it'.

Orange Self Care TVC

Translation: Self Care is about getting all the customer care you need direct to your handset.

Orange Enjoy TVC

Translation: Fair play. Substitution bench. Offside. Fault. Substitution. Goal. Enjoy football everywhere with Orange.

Croix Rouge print ads (not published)

Credits:

Catalin Burcea - photo

Virigiliu Andone - art direction

Orange Student print ads

Orange promotion for students: 20% rebate on books’ prices for Orange customers.


Copy:
White Russian2 volumes Dostoyevsky1 volume Bulgakov1 volume CehovHappy hours with Orange Student: 20% rebate on books.


Copy:
Cuba Libre2 volumes Hemingway1 volume Karl Marx1 volume MarquezHappy hours with Orange Student: 20% rebate on books.

Credits:

Cosmin Gogu - photo

Virgiliu Andone - art direction

Orange PrePay TVC

Translation:

Each day you have more and more to say... That's why Orange brings you free minutes and bla bla bla...

Cosmote Monthly Offer

This TVC is for Cosmote's (telecom operator) monthly offer. Maybe its full emotional flavor it's hard to be felt for un-Romanians (or un-Eastern Europeans), but the concept is available everywhere: don't let time to tear you apart of your friends.

Golden Pages print ads

Credits:

Dan Voinea - photo & art direction

Ciuc Bee Winter Edition TVC

Translation:

When stadiums are empty
Girls are wearing too many clothes
And terraces are vacant
Boys don't waste their time
Because they have the new winter edition of Ciuc Beer.

Millennium Bank - brand campaign TVC

Credits:
Oliver Kapusta - Creative Director

Adevarul newspaper new media

Insert in Playboy magazine. A beggar's photo among the pictures of a Playboy model.

Credits:

Cosmin Ezaru - art direction
Oliver Kapusta - Creative Director

Adevarul newspaper outdoor

Transparent billboards.

Headline: facts as they are.

Credits:
Cosmin Ezaru - art direction
Oliver Kapusta - Creative Director

M Bike print ads

Credits:

Irina Chria - art direction

Alex Tamba - illustration

Orange Student print ad

Orange special offer for students: discounts on mountaineering equipment for Orange customers.
Headline: For mountain is your life.

Credits:
Roman Tolici - illustration
Lulu Vrote - art direction

Don't Drink And Drive

Social campaign for Romanian Breweries Association.

Copy: A charming experience might turn into a terrible reality. When you drink and drive.

The Remains of the Day (unfinished projects, undone works)

A print ad (sketch) for a social campaign regrading the domestic violence.
Visual: the B page of a school ABC book. The word illustrated is "Bataie", which means "fight" in Romanian.
Text: Fight ("bataie")
Headline: Would you let your child to learn such things?
Body copy: If the domestic violence is at home in your family, this is what you teach him. Call at Sensiblu Foundation and save him.




Print campaign for NEI Guard regarding the launch of a car tracking system.
Headline: Sometimes you just can't afford to lose your car.
Pay off: Take care of it with the new car tracking system.
These illustrations were references (sketches) for photography, but the project had not come to an end.



Print ad for the launch of an wide screen monitor at UltraPro (computers' retailer).